CAMPAIGN BRANDING / ILLUSTRATION

LD Beer Club

Lazy Dog Restaurants approached me to brand, design, and illustrate one of their themed beer releases. The release they had in mind was spy/espionage themed. I brought them a concept and sketch of secret agents spying on a brewery all through the process of brewing beer from showing hops and brew kettles, to barreling and bottling the beer. They later came to me to design one of the beer cans, Vanilla Villain, as well as to design & illustrate an entire deck of playing cards that they could use to sell as merchandise alongside the limited edition release.

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