JOANN FABRICS CUSTOM FRAMING

MONTHLY PROMOTIONAL POSTCARDS

Each month I come up with the concept and photo direction for JOANN Fabrics and Crafts’ monthly custom framing promotional postcard. The imagery used also gets sent out in email and in-store signage. After the concept and drawn photo direction, I meet with the frame shop to choose frames and mats, then work with the photo department to give specific direction for what they’ll be shooting.